Difficult situations always force us to think about serious things, for which  we usually do not have enough time. We begin to ask ourselves what the current situation in the world is talking about and what useful things we can do right now. Finding answers to these questions can give you a lot of interesting ideas.

Since 2011, the brand "BeretkAh ...!" collaborates with Scottish bridal and evening fashion designer Joyce Young. Over the years, creative collaboration has evolved into true friendship. “Joyce Young” as a brand has been existing for over 40 years and has its own established audience.

Designer Tatiana Ashakova is constantly in search of new forms and materials. Without receiving a special education, she learned everything herself. This is what allowed her to make her own discoveries and make the brand recognizable.

Tatiana Ashakova has been working in the fashion industry for over 15 years and is familiar with the intricacies of work in three countries – Russia, Great Britain and Germany.  Moving from country to country, she was actively engaged in the development of her brand without any investment support.

A normal headband is familiar to every girl has always been considered a convenient and practical accessory. Indispensable to collect hair for homework or sports, it received a new interpretation thanks to modern designers. 

The 1920s are the era of jazz and endless parties. World War I, people crave holidays and social events, as well as bright costumes and parties, which should be transmitted in an informal way: eccentric and fanciful. Girls wore sleeveless dresses with or without a low waist. The hallmark of the time.

There are many bright events, the dress code of which implies the most non-standard images. One of them is MET Gala's annual costume institute ball in New York. Back in 1948, it was invented by Eleanor Lambert, who is also the founder of Fashion Week in the United States. In 1973, Diana Vreeland, a former editor of American Vogue, began organizing the ball.

Veils and their shortened versions – birdcages – are popular attributes, that ladies of past eras wore for dinner parties, balls and other events. With their help they hid from unknown gazes during day walks and social visits. Today birdcages have become an elegant accessory for a wedding, competing with a traditional veil. 

Designer Tatiana Ashakova created a wedding headdress for the famous British beauty, fashion and lifestyle blogger Sophie Hannah, known for her signature mermaid look. For one of the main events in her life, the girl chose a crystal crown.

Erika Santos is one inspiring lady. Not only she won a World Blogger Award Of the Year 2019 as the best beauty influencer, she also won World Influencer Congress Award and became the Best Blogger of the Year 2019 winner. Alongside she is a fashion columnist, correspondent, content creator, Omni Channel PR, a psychologist by her degree and a specialist in consumer behavior and trends.