Since the time Tatiana Ashakova became a headwear designer she has created numerous collections inspired by Scotland. Since childhood, she had a special love for checked materials , which in one form or another was always present in her wardrobe.

On the 8th of March the brand “BeretkAh…!” was invited to celebrate International Women's Day in one of the most famous hotels in Germany. The Hotel Adlon Kempinski is a fashionable hotel in the city center located in the historic Dorotheenstadt district on the Unter den Linden boulevard near the Brandenburg Gate. 

Red-haired people have always attracted attention with their unusualness. Throughout the history of art, artists have revealed the powerful symbolism of red hair, which at different times alternately transmitted beauty and femininity, debauchery and sensuality, then divinity and holiness.

Difficult situations always force us to think about serious things, for which  we usually do not have enough time. We begin to ask ourselves what the current situation in the world is talking about and what useful things we can do right now. Finding answers to these questions can give you a lot of interesting ideas.

Designer Tatiana Ashakova is constantly in search of new forms and materials. Without receiving a special education, she learned everything herself. This is what allowed her to make her own discoveries and make the brand recognizable.

Tatiana Ashakova has been working in the fashion industry for over 15 years and is familiar with the intricacies of work in three countries – Russia, Great Britain and Germany.  Moving from country to country, she was actively engaged in the development of her brand without any investment support.

A normal headband is familiar to every girl has always been considered a convenient and practical accessory. Indispensable to collect hair for homework or sports, it received a new interpretation thanks to modern designers. 

The 1920s are the era of jazz and endless parties. World War I, people crave holidays and social events, as well as bright costumes and parties, which should be transmitted in an informal way: eccentric and fanciful. Girls wore sleeveless dresses with or without a low waist. The hallmark of the time.

There are many bright events, the dress code of which implies the most non-standard images. One of them is MET Gala's annual costume institute ball in New York. Back in 1948, it was invented by Eleanor Lambert, who is also the founder of Fashion Week in the United States. In 1973, Diana Vreeland, a former editor of American Vogue, began organizing the ball.

Erika Santos is one inspiring lady. Not only she won a World Blogger Award Of the Year 2019 as the best beauty influencer, she also won World Influencer Congress Award and became the Best Blogger of the Year 2019 winner. Alongside she is a fashion columnist, correspondent, content creator, Omni Channel PR, a psychologist by her degree and a specialist in consumer behavior and trends.