For several years there has been noticed a significant interest towards handcrafted items. This can be explained by the extreme presence of technology and overstrain of consumers by mass products.

To wear a hat is an indisputable talent. Particularly personalities who know and love wearing hats make others’ heads turn. In this post we decided to introduce you to a few key fashion ladies, who have an undoubtful talent of knowing how to wear hats.

An editorial is one of the types of fashion photography. It is the print press that made a fashion editorial one of the integrated parts of any fashion magazine. An editorial primarily serves fashion brands that advertise in magazines.

Wearing hats is a real art, but if desired, anyone can master it. The fashion industry now offers a huge variety of options from hats and panamas to turbans and headbands.

Since the time Tatiana Ashakova became a headwear designer she has created numerous collections inspired by Scotland. Since childhood, she had a special love for checked materials , which in one form or another was always present in her wardrobe.

On the 8th of March the brand “BeretkAh…!” was invited to celebrate International Women's Day in one of the most famous hotels in Germany. The Hotel Adlon Kempinski is a fashionable hotel in the city center located in the historic Dorotheenstadt district on the Unter den Linden boulevard near the Brandenburg Gate. 

Red-haired people have always attracted attention with their unusualness. Throughout the history of art, artists have revealed the powerful symbolism of red hair, which at different times alternately transmitted beauty and femininity, debauchery and sensuality, then divinity and holiness.

Difficult situations always force us to think about serious things, for which  we usually do not have enough time. We begin to ask ourselves what the current situation in the world is talking about and what useful things we can do right now. Finding answers to these questions can give you a lot of interesting ideas.

Designer Tatiana Ashakova is constantly in search of new forms and materials. Without receiving a special education, she learned everything herself. This is what allowed her to make her own discoveries and make the brand recognizable.

Tatiana Ashakova has been working in the fashion industry for over 15 years and is familiar with the intricacies of work in three countries – Russia, Great Britain and Germany.  Moving from country to country, she was actively engaged in the development of her brand without any investment support.