Since the time Tatiana Ashakova became a headwear designer she has created numerous collections inspired by Scotland. Since childhood, she had a special love for checked materials , which in one form or another was always present in her wardrobe.

During the pandemic, all social contacts and holidays were suspended, but Tatiana still hoped to celebrate her 35th birthday with a circle of friends and colleagues. Fortunately, with the relaxation of quarantine measures, this became possible. The holiday came true and, of course, could not do without the headwear “BeretkAh…!”.

Alongside being a designer behind her brand “BeretkAh…!”, Tatiana Ashakova continues to work with clients and particularly with  brides as a stylist. Most of all, she is inspired by brides with non-standard requests. Tatiana met Ksenia when she flew from Austria to Berlin for  her wedding look trial.

On the 8th of March the brand “BeretkAh…!” was invited to celebrate International Women's Day in one of the most famous hotels in Germany. The Hotel Adlon Kempinski is a fashionable hotel in the city center located in the historic Dorotheenstadt district on the Unter den Linden boulevard near the Brandenburg Gate. 

Fashion photography is a genre of photography, the purpose of which is not only to use clothes or accessories, but to reflect a feel of this of that collection. In the shooting, carried out in collaboration with Berlin photographer Alexandra Richter, the team managed to convey the cosmic flair of headpiece, which Tatiana created last year for a project with French hairdressers.

Red-haired people have always attracted attention with their unusualness. Throughout the history of art, artists have revealed the powerful symbolism of red hair, which at different times alternately transmitted beauty and femininity, debauchery and sensuality, then divinity and holiness.

Difficult situations always force us to think about serious things, for which  we usually do not have enough time. We begin to ask ourselves what the current situation in the world is talking about and what useful things we can do right now. Finding answers to these questions can give you a lot of interesting ideas.

Since 2011, the brand "BeretkAh ...!" collaborates with Scottish bridal and evening fashion designer Joyce Young. Over the years, creative collaboration has evolved into true friendship. “Joyce Young” as a brand has been existing for over 40 years and has its own established audience.

Designer Tatiana Ashakova is constantly in search of new forms and materials. Without receiving a special education, she learned everything herself. This is what allowed her to make her own discoveries and make the brand recognizable.

Tatiana Ashakova has been working in the fashion industry for over 15 years and is familiar with the intricacies of work in three countries – Russia, Great Britain and Germany.  Moving from country to country, she was actively engaged in the development of her brand without any investment support.